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A Snapshot from the Local Search Association’s 2017 Annual Conference Recently I read an article summarising the major trends, challenges and insights drawn from the annual LSA conference. This is...
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling...
A couple of weeks ago I went to ‘How She Got There’, a panel discussion held by GA London in collaboration with Creative Equals. The panel was made up of 5 female entrepreneurs who each started...
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of...
Over the past few days, a flurry of high profile brands and organisations, including French advertising group Havas, M&S, the Guardian, BBC, J Sainsbury Plc, Audi, Transport for London and the UK...
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the...
Employers have moved on from hiring based primarily on book qualifications: project and time management are now considered extremely high value in the workplace, and effective project and time...
Local search provides the easiest way of communicating store information, location, phone number and opening hours. Most brands have a lack of ownership of this channel (read more on this here): when...
Guerrilla marketing is often associated with the radical and extreme. Once a fringe movement in the world of advertising, it has easily made its way into the mainstream, providing an effective way...
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