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With today’s consumers being attracted by authenticity and increasingly resistant to traditional advertising methods, it’s no surprise that the popularity of native advertising is growing...
We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
Recently David Freeman posted an interesting take on technical and content audits and how he feels that the old way of doing audits needs to change. His ideas chime with mine, and so I thought I...
Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue...
Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is...
Reports of ‘fake news’ and the millennial and Gen Z population becoming increasingly sceptical of traditional news sources, have been rife this year so far…but despite this, online news and...
There is no excerpt because this is a protected...
I recently came across an article published on Brainsauce entitled 23 Hilariously Un-Politically Correct Vintage...
![Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search](https://www.dacgroup.com/wp-content/uploads/2017/04/The-Foundations-of-Local-Search.png)
Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase. The challenge is; it’s not a straight-forward channel to...
A Snapshot from the Local Search Association’s 2017 Annual Conference Recently I read an article summarising the major trends, challenges and insights drawn from the annual LSA conference. This is...
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