Blog

If you’ve never heard of chatbots; then let me introduce you… Chatbots are not exactly new, however they are starting to gain steam, especially with organisations that are customer centric....

According to dictionary.com, a buzzword is ‘a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession.’ In other words, buzzwords are marketing...

It’s that time of year when we gaze into our crystal ball and share some of our top industry predictions for 2017. There’s little doubt that 2016 has been an exciting year for innovation,...

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand...

The Strategic Insights team at DAC spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over...

For many retailers, the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands...

Today, British consumers are expected to spend in excess of £2 billion on Black Friday deals. Half of those purchases are expected to be made online. According to John Lewis, during the night sales...

Green Light Indicates Doors Are Secured...

In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinking that live TV was on its last legs. ‘Death of print’ conversations have shifted to the...

Twitter announced last week that it is killing off its video sharing app, Vine. The service, which launched in 2013, let users create six second lopping videos (and sometimes longer), which could...