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Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers.  Mark Zuckerberg led the reveal, saying: “I’ve...

If we’re honest, it’s taken the industry some time to get to grips with mobile, and the worry is that we’ve come to it too late. From a brand and marketer perspective it has proved a confusing...

There has been a lot written about the subject of media transparency, but what is certain is that we are at a pivotal moment in agency / client life as a result of growing concerns that agencies have...

‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to...

‘Dark social’ implies something rather intriguing and sinister doesn’t it? If you’re not familiar with the term I hate to disappoint, but put simply, in the world of online marketing it...

The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step in...

Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have...

Ready to crank up the conversions? This is a beginner’s guide to the Customer Journey Analysis, our method of drawing actionable insights from a site’s user behaviour. Just imagine understanding...

The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! For more information, contact DAC...

Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor...