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Rio: what promotional opportunities exist for smaller brands and businesses?
Tuesday, August 09, 2016
JOakley
Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content...
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Augmented Reality: Blending Real-World and Digital Marketing
Thursday, August 04, 2016
jgartin
Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon....
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Is Augmented Reality the Future of Digital Marketing?
Friday, July 15, 2016
Peter Gourlay
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
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What is native advertising exactly?
Thursday, July 14, 2016
LRegan
The online ad and marketing world is made up of a baffling blend of jargon and acronyms. From programmatic to real-time bidding (RTB), agile marketing to retargeting, PPC to behavioural targeting,...
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A sporting bonanza: Comparing the world’s biggest sporting events
Wednesday, July 13, 2016
gwarner
With the limp body of English hopes in the Euros barely cold, preparations have already begun for gearing up for the summer’s next big sporting event. Take down the St George’s Crosses and put...
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INTERSECTION: Industry leads come together to discuss the future of digital
Tuesday, July 05, 2016
DAC
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
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8 Free Marketing Tools You’ll Absolutely Love
Thursday, June 30, 2016
jgartin
You don’t have to be a Photoshop expert to create awesome graphics or be an SEO whiz to find the best keywords. There are plenty of free marketing tools out there to make your life easier – and...
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David Cameron will make his debut on Facebook Live to discuss the EU referendum
Tuesday, June 07, 2016
DAC
UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It’s clear that live videostreaming is...
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The retail gap between online and offline is closing…here’s what you need to know
Friday, May 27, 2016
DAC
Local searches on mobile devices are growing 50% faster than mobile searches overall, and account for a third of all mobile searches. It therefore comes as little surprise that Google is doing all...
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Facebook’s Bots for Messenger will help businesses “communicate directly” with customers
Wednesday, April 27, 2016
JOakley
Via At its F8 developer conference last week, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers. Mark Zuckerberg led the...
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