Blog

Local search provides the easiest way of communicating store information, location, phone number and opening hours. Most brands have a lack of ownership of this channel (read more on this here): when...

Guerrilla marketing is often associated with the radical and extreme. Once a fringe movement in the world of advertising, it has easily made its way into the mainstream, providing an effective way...

On International Women’s Day, DAC thought it would be relevant to take a look at women in digital marketing, and how we are represented in today’s flourishing marketing industry. The...

Full and complete transparency is absolutely key if the relationship between you and your agency is to be a beneficial and successful one. Here is a list of questions you need to be asking your...

It’s been nearly six months since I started working in paid media and I am only starting to fully appreciate how complex this industry is. Whenever you want to find something online, whether it be...

This time last week I went to an intimate tech event in Old Street. Tucked away in the backroom of the trendy Monzo offices (an exciting new startup aiming to revolutionise digital and mobile...

I think it is safe to say that most of us only panic about not having internet access when the end of the month rolls around and our data package moves close to the edge of depletion on our mobile...

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...

What is Google Contributor? Google Contributor is (or perhaps ‘was’ is a more fitting word) a Google-run programme launched in the United States in 2015 that allowed users in the Google Network...