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Digital moves fast.
Friday, April 08, 2022
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews,...
Wednesday, April 06, 2022
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...
Friday, March 25, 2022
Alia Cherif Machichi
Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...
Thursday, March 24, 2022
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...
Wednesday, March 02, 2022
More than ever, consumer reviews are playing a big role in purchasing decisions. Not only do 95% of customers read reviews before making a purchase, but the quality and quantity of a business’s...
Friday, January 28, 2022
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...
Wednesday, January 19, 2022
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
Thursday, December 09, 2021
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
Tuesday, November 16, 2021
The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real...
Wednesday, October 06, 2021
Welcome to the third and final part of our masterclass series, where we peel back the curtain to shed light some of our most successful Google-oriented campaigns. Having already dipped our toes into...