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The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of...
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to...
While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for...
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The...
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...