Blog

Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
SStein
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing that ever stays the same is change. So what will 2018 bring? Here are this year’s top five answers from DAC’s team […]
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
admin
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omni-channel approach are key differentiators for North […]
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]
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AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond
Monday, December 12, 2016
SStein
The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over the course of the coming weeks, months and years. On a grand scale, futurists from many disciplines have been […]
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Preparing for the Holiday Shopping Season
Wednesday, November 30, 2016
Molly Livermore
For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands make the most of  this flurry of activity and ring in 2017 on a high note! Did this post hit close to home? Check […]
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Updated Google Insights: Are You Focusing Your Efforts in the Right Area?
Wednesday, September 07, 2016
Lauren Jones
Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have breakdowns of Views & Clicks (below) only, Google Insights is now comprised of three entirely new reports – and this presents an opportunity […]
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Digital Marketing Trends for 2016
Wednesday, August 17, 2016
Peter Gourlay
The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016!
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone.  The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their […]
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Is Augmented Reality the Future of Digital Marketing?
Friday, July 15, 2016
Peter Gourlay
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able […]
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What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
SEnsign
SEM
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]
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