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Metaverse 101: The future of digital marketing?
Wednesday, January 19, 2022
Rahel Gandhi
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
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Podcast rewind: 4 takeaways from *that* metaverse reveal
Thursday, December 09, 2021
Karen Thul
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
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3 ways data can supercharge your omnichannel B2C strategy
Tuesday, November 16, 2021
Cloe Barnes
The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real...
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Marketing masterclass: Lead generation
Wednesday, October 06, 2021
Melis Ciner
Welcome to the third and final part of our masterclass series, where we peel back the curtain to shed light some of our most successful Google-oriented campaigns. Having already dipped our toes into...
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Marketing masterclass: Brand awareness
Thursday, September 16, 2021
Felicia DelVecchio
In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of...
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Marketing masterclass: Online sales
Thursday, September 09, 2021
Bhavin Prashad
It’s one thing to talk about transformational growth, but it’s something else to actually go out into the world and achieve it—time and time again. So let’s keep it real, shall...
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Podcast rewind: 5 insights from Björn’s brilliant B2B blueprint
Friday, July 23, 2021
David Welsh
Marketers have long joked that B2B really stands for “boring to boring”. But does that gag still ring true in 2021? Haven’t business-to-business frameworks evolved since the dawn of...
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Podcast rewind: Where we’re going, we won’t need cookies
Thursday, June 24, 2021
David Welsh
Do not adjust your set—this is not a rerun! Although we explored the demise of third-party cookies in last October’s inaugural episode of Inside the Funnel, a lot has changed since then. In...
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Podcast rewind: 5 hot takes from Shingy, the fabled “Digital Prophet”
Wednesday, May 19, 2021
David Welsh
David “Shingy” Shing is always on the front foot. In fact, the only thing that precedes this modern marketing icon is his reputation as a forthright futurist, speaker, creative director,...
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Podcast rewind: 4 predictions about the death of the website
Wednesday, April 28, 2021
David Welsh
Phone booths. Floppy disks. Pagers. MySpace. Almost every obsolete innovation was once considered an indispensable daily essential that would last as long as the world kept turning. But look at them...
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