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In today’s rapidly evolving digital landscape, brands must adapt quickly to stay relevant and effective. Traditional media alone can no longer reach and engage audiences as it once did. With...

Introduction and advertising overload In today’s digital age, consumers are bombarded with an overwhelming amount of advertising content across channels and tactics. Did you know that we...

Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we...

More and more frequently in recent months, there has been a trend in marketing that can be summed up in one magic word: integration. Marketers increasingly seem a bit exhausted from having to deal...

The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...

In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...

Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....

The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were...

Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...