Blog

Live from their living rooms: Adobe Summit 2020 highlights
Friday, April 03, 2020
Sari Stein
The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of...
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Our lasting adaptations will create the new normal
Monday, March 30, 2020
Robert Cooney
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
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The new normal: Accelerating to a digital future
Wednesday, March 25, 2020
Nasser Sahlool
🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to...
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5 urgent pandemic lessons from European businesses
Monday, March 23, 2020
Koen Smeets
While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for...
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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Webinar highlights featuring Forrester: Brand and performance marketing
Tuesday, March 03, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
Sari Stein
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
Sari Stein
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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3 key takeaways from Retail West Vancouver 2019
Monday, October 28, 2019
Justin Teng
On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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