Blog

3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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Google’s Birthday Updates: 6 Changes You Need to Know
Wednesday, October 10, 2018
Steven Harris
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
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Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
SStein
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing...
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond
Monday, December 12, 2016
SStein
The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape...
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Preparing for the Holiday Shopping Season
Wednesday, November 30, 2016
Molly Livermore
For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands...
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Updated Google Insights: Are You Focusing Your Efforts in the Right Area?
Wednesday, September 07, 2016
Lauren Jones
Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have...
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Digital Marketing Trends for 2016
Wednesday, August 17, 2016
Peter Gourlay
The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of...
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone.  The reality...
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