Blog

3 chatbot myths you can stop believing
Tuesday, May 26, 2020
Erika Halili
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
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Round table recap: Marketing leaders share their pandemic insights
Wednesday, May 06, 2020
DAC
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
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Radical uncertainty in business and how to deal with it
Monday, April 27, 2020
Cédric Bellenger
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great...
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Live from their living rooms: Adobe Summit 2020 highlights
Friday, April 03, 2020
DAC
The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of...
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Our lasting adaptations will create the new normal
Monday, March 30, 2020
Robert Cooney
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
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The new normal: Accelerating to a digital future
Wednesday, March 25, 2020
Nasser Sahlool
🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to...
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5 urgent pandemic lessons from European businesses
Monday, March 23, 2020
Koen Smeets
While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for...
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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Webinar highlights featuring Forrester: Brand and performance marketing
Tuesday, March 03, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
DAC
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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