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Brand equity: How to defend your reputation in tough economic times
Wednesday, March 29, 2023
Christine DeFazio
In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...
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5 marketing trends CMOs need to watch now
Friday, September 09, 2022
DAC
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....
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AMA Toronto’s CMO breakfast: 4 insights from Canada’s leading CMOs
Thursday, June 09, 2022
Sara Kudlowsky
The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were...
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What is reputation management?
Friday, April 08, 2022
Sara Kudlowsky
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews,...
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What does the rise of micro influencers tell us about the importance of local marketing?
Wednesday, April 06, 2022
Cloe Barnes
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...
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How the Oscars are adapting to stay relevant
Friday, March 25, 2022
Alia Cherif Machichi
Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...
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Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation
Thursday, March 24, 2022
Karen Thul
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...
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Podcast rewind: 4 predictions and pitfalls for the new year
Friday, January 28, 2022
Karen Thul
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...
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Metaverse 101: The future of digital marketing?
Wednesday, January 19, 2022
Rahel Gandhi
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
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Podcast rewind: 4 takeaways from *that* metaverse reveal
Thursday, December 09, 2021
Karen Thul
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
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