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Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....

The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were...

Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...

Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...

Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...

More than ever, consumer reviews are playing a big role in purchasing decisions. Not only do 95% of customers read reviews before making a purchase, but the quality and quantity of a business’s...

Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...

At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...

Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...