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Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it...
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the...
Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join...
Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be...
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting...
I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases...
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...