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Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great...
The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of...
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to...
While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for...
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...