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The Experience Economy & How It Affects Your Online Presence
Tuesday, July 25, 2017
eschaffer
Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how...
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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2017 General Election: key search trends
Friday, June 09, 2017
gwarner
This morning in Britain we woke to the news of a hung parliament, with the Conservatives having failed to secure a majority vote. There will be lots to play for in the coming days, and search data...
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Two-thirds of consumers don’t trust brands to keep their personal data safe
Friday, April 28, 2017
gwarner
A new Gigya poll of 4,002 adults, spanning the UK and the US equally, has found that 68% of consumers don’t trust brands to keep their personal information secure. It’s a worrying finding in...
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Protected: The New Consumer Journey | Presentation
Tuesday, April 04, 2017
gwarner
There is no excerpt because this is a protected...
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Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search
Monday, April 03, 2017
DAC
  Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase.  The challenge is; it’s not a straight-forward channel to...
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Local Search: 2017 Trends & Insights
Friday, March 31, 2017
Chantel Dollar
A Snapshot from the Local Search Association’s 2017 Annual Conference Recently I read an article summarising the major trends, challenges and insights drawn from the annual LSA conference. This is...
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‘How She Got There’: advice from female entrepreneurs on starting a company
Wednesday, March 29, 2017
DAC
A couple of weeks ago I went to ‘How She Got There’, a panel discussion held by GA London in collaboration with Creative Equals. The panel was made up of 5 female entrepreneurs who each started...
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How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home?
Monday, March 27, 2017
DAC
  There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of...
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The Best Project Management Apps
Monday, March 20, 2017
apapkostas
Employers have moved on from hiring based primarily on book qualifications: project and time management are now considered extremely high value in the workplace, and effective project and time...
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