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Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 09, 2015
DAC
SEM
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...
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Rob’s Roundup: Breaking Your #Twitterheart
Wednesday, November 04, 2015
DAC
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what...
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Infographic: “Always on Shoppers” Lead the Charge in Global eCommerce #eTailEast
Tuesday, August 11, 2015
Lynn Duffy
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A...
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Infographic: Industry Insights in the Retail Sector
Friday, August 07, 2015
Rebecca Frantz
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales...
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Does Your Digital Presence Speak to the Research Savvy Consumer?
Wednesday, August 05, 2015
Rebecca Frantz
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a...
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Rob’s Roundup: Facebook Lead Generation, Content Marketing and Mobile Necessity
Thursday, June 25, 2015
DAC
Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors...
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Rob’s Roundup: Apple Watches, Google Wireless and High-End e-Commerce
Friday, April 24, 2015
DAC
So much happens in the digital space every day — it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of...
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Rob’s Roundup: I Coulda Been an E-Contender
Friday, April 10, 2015
DAC
So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits...
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Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat
Friday, March 20, 2015
DAC
It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat SWSX 2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs...
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Google to once again drink from the Twitter firehose:
Friday, February 27, 2015
DAC
Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumors that it would once again offer Google access to a live stream of all of...
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