Blog

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation...

In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to...

This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a...

#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what...

Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A...

In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales...

“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a...

Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors...