Blog

The UX of Voice User Interface (VUI): What it Means for Brands
Friday, August 24, 2018
Noman Siddiqui
In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs allow better hands-free operation, especially when we’re not reading. We don’t have to read a screen while we are speaking […]
Read more
The Drum Puts the Spotlight on DAC’s Brand Refresh
Thursday, July 12, 2018
Kaora Genest
UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well […]
Read more
A Bright Future is Here
Wednesday, June 27, 2018
admin
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]
Read more
Landy Awards 2018: Behind the Nomination
Thursday, June 14, 2018
admin
DAC Group was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this […]
Read more
DAC Group at STORE 2018: Key Takeaways
Wednesday, June 06, 2018
Justin Teng
In partnership with the Retail Council of Canada, DAC Group joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of speakers from leading retail brands such as IKEA, Indochino, Samsung, Adidas, Purdy’s, and many more – there was a lot to take away, […]
Read more
DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
Kaora Genest
The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity. Bridgestone Retail Operations (BSRO) has been a […]
Read more
DAC Group Offers Local Presence Management (LPM) on Microsoft Azure
Tuesday, May 15, 2018
admin
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC Group’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major […]
Read more
Survival of the Savviest: Top Insights from the AdAge Survival Summit
Monday, May 07, 2018
EGrant
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined […]
Read more
Top Insights from the Digital Travel Summit
Thursday, May 03, 2018
Kimberley Carrera
DAC Group recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the digital age. Here are our top 5 takeaways. Inspiration is Key As consumers search for the best destinations and experiences for the next […]
Read more
DAC Group Launches New Reseller Partner Division ConvergenSEE™
Wednesday, April 25, 2018
admin
DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division. ConvergenSEE is built to provide industry leading location-based technology solutions to agencies, publishers, and media companies. The ConvergenSEE product set includes a white label technology […]
Read more