Blog

Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Kuhan Puvanesasingham
The end of the 2010s doesn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the last 10 years, we’ve scrambled to learn what the hell blockchain is, feared...
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How to build your own analytics dashboard
Tuesday, November 26, 2019
Gavin Bowick
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...
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How analytics dashboards save countless marketing hours
Tuesday, November 19, 2019
Gavin Bowick
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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4 Ways Advertisers Can Thrive in the Age of Ad Blockers
Tuesday, September 24, 2019
Sarah Ahn
The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at...
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Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
DAC
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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How Data is Changing Vacations—and the Way We Book Them
Tuesday, July 23, 2019
Eli Grant
We’re traveling more than we ever have before. According to the US Travel Association, in 2018 domestic travel alone accounted for nearly $1 trillion in consumer spending; a 5.8% jump from...
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The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
Friday, May 17, 2019
Sari Stein
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
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How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Kuhan Puvanesasingham
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background...
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