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Data-driven decision making: How AI analytics tools improve marketing strategies
Tuesday, May 21, 2024
Imagine an analyst who never sleeps, rarely takes breaks, and tirelessly sifts through data sets and insights. This isn’t a mythical creature, nor is it your team’s data whiz loaded on espresso;...
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Attribution reimagined: Probabilistic methods in privacy-first marketing
Monday, April 15, 2024
As digital marketing undergoes a transformative shift away from its traditional reliance on deterministic data and third-party cookies, new opportunities to innovate are being revealed—particularly...
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Crafting precision content using large language models
Tuesday, November 14, 2023
The latest Large Language Models (LLM), although toddlers, are in many ways much smarter than the average human is—or will ever be. Not only do they know more, but they have a much greater capacity...
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AI for data: Navigating the digital skies
Thursday, September 07, 2023
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as...
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Dashboard design in the age of AI: Focusing vision through simplicity
Tuesday, August 22, 2023
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It...
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Conversion rate optimization: Part-art, part-science
Wednesday, May 31, 2023
Mario Lyn
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximize their return on investment (ROI). One essential aspect of this endeavor is...
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Futureproofing your customer journey tracking
Friday, April 21, 2023
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require...
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Media Mix Modeling in 2023: What you need to know before diving in
Monday, February 27, 2023
Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and...
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2021 predictions: How the top 3 data trends can go right (or wrong)
Tuesday, January 26, 2021
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....
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Enhanced Ecommerce can help your business win—now more than ever
Thursday, April 23, 2020
Where on your site are products being viewed? What product colors and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being...
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