Blog

Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
Gavin Bowick
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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How Data is Changing Vacations—and the Way We Book Them
Tuesday, July 23, 2019
Eli Grant
We’re traveling more than we ever have before. According to the US Travel Association, in 2018 domestic travel alone accounted for nearly $1 trillion in consumer spending; a 5.8% jump from...
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The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
Friday, May 17, 2019
Sari Stein
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
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How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Kuhan Puvanesasingham
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background...
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Our Thriving Partnership with Adobe—and What it Means for Our Clients
Thursday, March 07, 2019
Eli Grant
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been...
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Feed Your Search Engine: A New Era in Ecommerce
Tuesday, February 19, 2019
Isharpal Singh
If you’re an ecommerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
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It’s Official: We’re Adobe Certified Experts
Tuesday, February 12, 2019
Adrian Tudorache
Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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The Rise of Reduced Screen Time—and What it Means for Digital Marketers
Thursday, December 20, 2018
Kuhan Puvanesasingham
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...
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