Blog

Enhanced Ecommerce can help your business win—now more than ever
Thursday, April 23, 2020
DAC
Where on your site are products being viewed? What product colors and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being...
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Making sense of data during a crisis: Our curated list of resources
Tuesday, April 21, 2020
Lynn Duffy
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis,...
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From pharmacies to fast food: Industry trends of COVID-19
Tuesday, April 14, 2020
Kyle Harris
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically...
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How the pandemic is changing consumer behavior
Monday, April 13, 2020
Marina Azmy
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...
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How to be data-driven in a crisis
Wednesday, April 01, 2020
DAC
In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists...
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What is UTM tracking—and how does it elevate your marketing?
Tuesday, January 07, 2020
Valerie Zhang
UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a...
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Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Kuhan Puvanesasingham
Marketing technology evolves at a breakneck speed. But it usually follows a familiar pattern: the hype, a flurry of activity, and—after the dust settles—a few winners emerging with technology...
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How to build your own analytics dashboard
Tuesday, November 26, 2019
Gavin Bowick
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...
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How analytics dashboards save countless marketing hours
Tuesday, November 19, 2019
Gavin Bowick
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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