Blog

Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....

Where on your site are products being viewed? What product colors and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being...

COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis,...

There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically...

COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...

In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists...

UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a...

Marketing technology evolves at a breakneck speed. But it usually follows a familiar pattern: the hype, a flurry of activity, and—after the dust settles—a few winners emerging with technology...

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...