Blog

Keeping your customers in the loop: Website updates done right
Thursday, May 14, 2020
Hulda Nuh
Across the world, COVID-19 is quickly changing how countries and individuals function. Stress is at an all-time high, and it can be challenging for people to navigate through their now-different...
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4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
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Round table recap: Marketing leaders share their pandemic insights
Wednesday, May 06, 2020
DAC
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
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Radical uncertainty in business and how to deal with it
Monday, April 27, 2020
Cédric Bellenger
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great...
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Why “Temporarily closed” is costing your business money
Wednesday, April 22, 2020
Kyle Harris
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage....
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Making sense of data during a crisis: Our curated list of resources
Tuesday, April 21, 2020
Lynn Duffy
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis,...
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From pharmacies to fast food: Industry trends of COVID-19
Tuesday, April 14, 2020
Kyle Harris
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically...
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How the pandemic is changing consumer behavior
Monday, April 13, 2020
Marina Azmy
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...
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Digital media in a COVID-19 world
Thursday, April 09, 2020
DAC
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
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13 ways to prepare for the post-pandemic consumer
Wednesday, April 08, 2020
Zoran Dobrijevic
Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means:...
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