Blog

4 ways to ace holiday email marketing during COVID-19
Wednesday, September 16, 2020
Lauren Ross
The busiest time in the email marketing calendar is almost upon us: Q4, complete with Thanksgiving, Black Friday, Cyber Monday, and a daily flood of emails until the end of the year.  This year,...
Read more
5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Robert Cooney
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
Read more
Keeping your customers in the loop: Website updates done right
Thursday, May 14, 2020
Hulda Nuh
Across the world, COVID-19 is quickly changing how countries and individuals function. Stress is at an all-time high, and it can be challenging for people to navigate through their now-different...
Read more
4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
Read more
Round table recap: Marketing leaders share their pandemic insights
Wednesday, May 06, 2020
DAC
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
Read more
Radical uncertainty in business and how to deal with it
Monday, April 27, 2020
Cédric Bellenger
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great...
Read more
Why “Temporarily closed” is costing your business money
Wednesday, April 22, 2020
Kyle Harris
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage....
Read more
Making sense of data during a crisis: Our curated list of resources
Tuesday, April 21, 2020
Lynn Duffy
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis,...
Read more
From pharmacies to fast food: Industry trends of COVID-19
Tuesday, April 14, 2020
Kyle Harris
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically...
Read more
How the pandemic is changing consumer behavior
Monday, April 13, 2020
Marina Azmy
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...
Read more