Blog

Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
SEM
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
SEM
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 03, 2017
DAC
SEM
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
Hinesh Kshatriya
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations   
Wednesday, May 24, 2017
FDelVecchio
SEM
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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DAC Group Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
DAC
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five...
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Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
SEnsign
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
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Digital Mannequins – Are Google Shopping Ads For You?
Wednesday, May 25, 2016
DAC
SEM
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of...
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What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
SEnsign
SEM
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its...
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