Blog

Black Friday Marketing 2019: How to Optimize Your Paid Media
Thursday, October 24, 2019
Alirio Alvarez
SEM
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...
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Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads
Thursday, April 25, 2019
Felicia DelVecchio
SEM
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
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How to Grow Your Brand on Mobile with Showcase Shopping Ads
Tuesday, March 05, 2019
Miriam Gillan
SEM
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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3 Key Changes That Will Impact Your Paid Search Strategy in 2019
Thursday, December 06, 2018
Mikolaj Wrobel
SEM
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
SEM
Savvy clients are always asking us questions like, “What’s the real value of branded Search Engine Marketing? How do I know I’m not just paying for clicks I’d get organically anyway?” These...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
SEM
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
SEM
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
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Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 03, 2017
DAC
SEM
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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