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Digital moves fast.
Monday, February 22, 2021
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...
Tuesday, February 09, 2021
On February 4, 2021, Google announced that it would be depreciating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...
Tuesday, December 15, 2020
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
Tuesday, September 01, 2020
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
Wednesday, May 20, 2020
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for...
Friday, December 20, 2019
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...
Thursday, October 24, 2019
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...
Thursday, April 25, 2019
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
Tuesday, March 05, 2019
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
Tuesday, January 22, 2019
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...