Blog

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
Kali Pearson
SEM
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]
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Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 03, 2017
MJurik
SEM
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localized display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
Hinesh Kshatriya
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant […]
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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations   
Wednesday, May 24, 2017
FDelVecchio
SEM
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve for your brand or client. Here are the top five lessons we learned while working with Bridgestone Retail Operations this year. Create a multi-pronged […]
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce almost any measurable business result. As a long-time digital agency employee, I have had years of experience working with clients with varied […]
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DAC Group Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
Kali Pearson
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing […]
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Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
SEnsign
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for years. When are they finally going to monetize the maps channel? When are we going to be able to modify […]
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Digital Mannequins – Are Google Shopping Ads For You?
Wednesday, May 25, 2016
Jon Urbanski
SEM
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for […]
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What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
SEnsign
SEM
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]
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Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 09, 2015
SEnsign
SEM
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]
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