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The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the...

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...

On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...

They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...

Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for...

There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...

The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...

As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...

Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...