Tuesday, March 05, 2019
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
Tuesday, January 22, 2019
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
Thursday, December 06, 2018
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately...
Thursday, November 29, 2018
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
Wednesday, August 15, 2018
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
Monday, March 12, 2018
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
Tuesday, October 03, 2017
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
Tuesday, September 12, 2017
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations
Wednesday, May 24, 2017
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...