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With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies....
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can...
In the evolving world of search engine optimization (SEO), authority has emerged as a cornerstone of a website’s ability to rank and draw traffic. It’s a badge of trust from the internet...
It’s easy to see that SEO (search engine optimization) and CRO (conversion rate optimization) are closely related. Both fields, after all, aim to improve the overall performance of any given...
Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimization (SEO). In fact, optimizing images...
Although the phrase “knowledge is power” was likely coined by Sir Francis Bacon way back in 1597, it has been repeated in the writings of many throughout history and continues to resonate...
If you have read any of your favorite digital marketing blogs regarding 2023 plans, predictions, and what to watch out for, we guarantee that AI (Artificial Intelligence) was on the list. ChatGPT 3.0...
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one...
Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...
Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...
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