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Digital moves fast.
Thursday, May 26, 2022
In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has...
Tuesday, April 06, 2021
Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with...
Wednesday, February 17, 2021
When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
Wednesday, January 06, 2021
Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at...
Tuesday, December 08, 2020
As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar...
Wednesday, November 25, 2020
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...
Tuesday, September 01, 2020
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
Tuesday, August 11, 2020
Since the global onset of COVID-19, wild fluctuations in consumer demand have created new challenges for retailers all over the world. Previous methods to understand and get ahead of changing...
Wednesday, June 10, 2020
Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales...
Friday, March 13, 2020
Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne...