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Hot takes from SEM, PPC and other exciting acronyms.
Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations
Wednesday, May 24, 2017
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be ...
Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
The great thing about digital media is that it can be leveraged to produce almost any measurable bus...
DAC Group Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website,...
Context is King as Google AdWords Announces Major Changes
Monday, June 6, 2016
Google's announcement of a bevy of changes to the AdWords and Analytics platforms at their Performan...
Digital Mannequins – Are Google Shopping Ads For You?
Wednesday, May 25, 2016
As consumers become more tech savvy the marketing industry has had to update their practices. One in...
What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its searc...
Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 9, 2015
For more than a decade, paid search has been a go-to channel for digital marketers. It's not hard t...
SEO and SEM: Search The Whole Picture
Wednesday, July 15, 2015
Since beginning my career in search, the industry has chopped, changed and thrown me a number of cur...
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