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Breaking down SEO authority
Monday, December 18, 2023
Bill Franklin
SEO
In the evolving world of search engine optimization (SEO), authority has emerged as a cornerstone of a website’s ability to rank and draw traffic. It’s a badge of trust from the internet...
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4 ways CRO can enhance SEO performance
Tuesday, November 28, 2023
Himadri Patel
SEO
It’s easy to see that SEO (search engine optimization) and CRO (conversion rate optimization) are closely related. Both fields, after all, aim to improve the overall performance of any given...
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Visual content optimization: Unlocking SEO gains with images and video
Tuesday, October 10, 2023
Himadri Patel
SEO
Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimization (SEO). In fact, optimizing images...
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Internal site search engine optimization: The treasure right under our noses
Friday, June 30, 2023
SEO
Although the phrase “knowledge is power” was likely coined by Sir Francis Bacon way back in 1597, it has been repeated in the writings of many throughout history and continues to resonate...
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ChatGPT: Threats, opportunities… and a new challenger to Google?
Wednesday, April 05, 2023
SEO
If you have read any of your favorite digital marketing blogs regarding 2023 plans, predictions, and what to watch out for, we guarantee that AI (Artificial Intelligence) was on the list. ChatGPT 3.0...
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Microsoft vs. Google: The battle for AI supremacy is on
Thursday, February 09, 2023
SEO
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one...
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5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy
Tuesday, September 20, 2022
Alex Hernandez
SEO
Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...
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Podcast rewind: 3 insights into SEO’s radical reinvention
Wednesday, September 14, 2022
David Welsh
SEO
Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...
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Explained: The complex “quality” factors in SEO
Wednesday, August 24, 2022
SEO
Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual...
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4 recent SERP changes impacting organic ecommerce performance
Thursday, May 26, 2022
Alex Hernandez
SEO
In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has...
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