Blog

What is Google Question Hub—and why is it a potential game-changer?
Tuesday, April 06, 2021
Nyo Logan
SEO
Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with...
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One year on, has BERT really changed search forever?
Wednesday, February 17, 2021
Nyo Logan
SEO
When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
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2021 predictions: Keep a close eye on these 4 upcoming SEO trends
Wednesday, January 06, 2021
DAC
SEO
Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at...
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Making meaningful connections: Local SEO in the pandemic era
Tuesday, December 08, 2020
Thom Lodge
As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar...
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Google announces passage indexing
Wednesday, November 25, 2020
Nyo Logan
SEO
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...
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Is Apple preparing to launch its own search engine?
Tuesday, September 01, 2020
Jenna Watson
SEM
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
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Spotlight on Google’s new report: Rising Retail Categories
Tuesday, August 11, 2020
Mayank Jha
SEO
Since the global onset of COVID-19, wild fluctuations in consumer demand have created new challenges for retailers all over the world. Previous methods to understand and get ahead of changing...
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5 avoidable SEO mistakes retailers make
Wednesday, June 10, 2020
Brianna DiPanni
SEO
Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales...
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Google’s divine plan: bridge the gap between SEO and content
Friday, March 13, 2020
Allison Hamilton
SEO
Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne...
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Digital Marketing 2020: Is your SEO strategy ready for these 4 milestones?
Thursday, December 05, 2019
Jane Sanderson
SEO
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted...
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