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You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and...
Wine and cheese. Hall and Oates. Netflix and chill. Search engine optimization and… front-end web development? Well, actually, yes. SEO specialists and front-end developers make the ideal...
Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon...
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important...
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear...
For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online...
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...