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The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important...
For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online...
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips. 1) Mobile will grow (but don’t forget about desktop!)...
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two...
Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for...
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five...