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Trend watch: People watching less television, more online video
Wednesday, December 21, 2011
DAC
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...
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Online Privacy Continues to be of Concern
Thursday, December 08, 2011
DAC
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October,...
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Not All Leads are Created Equal
Thursday, November 10, 2011
DAC
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
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Using QR codes more effectively to optimize conversion
Thursday, October 13, 2011
DAC
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...
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Google has its head in the cloud with Chromebooks
Monday, May 16, 2011
DAC
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one...
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Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
Nasser Sahlool
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
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