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The problem with headlines…
Friday, August 10, 2012
Lynn Duffy
…is the headline! In a world of instant gratification, spoiler alerts on news sites, spoiler headlines when you are trying to time-shift the Olympics, headlines can often lead us to believe...
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Over 50% of Seniors Now Online
Tuesday, July 10, 2012
Rebecca Frantz
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...
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Do Canadians and Americans Search Differently?
Thursday, July 05, 2012
Rebecca Frantz
DAC/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many...
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Yellow Pages Year-Over-Year Growth and the Importance of Call Tracking
Thursday, June 28, 2012
Amy Rybczynski
Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month...
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What is a Phone Call Worth to an Advertiser?
Thursday, May 03, 2012
Lynn Duffy
Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...
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Testing 1-2-3
Monday, April 30, 2012
DAC
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes...
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Going Mobile: Smartphone Trends Affecting Your Business
Wednesday, April 11, 2012
Rebecca Frantz
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...
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A Generation Y’s Guide to the Many Uses of IYP
Tuesday, March 06, 2012
Rebecca Frantz
Fromholzer’s 2011 study on Generation Y’s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9%...
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The Great Digital Marketing Divide: Bridging Clicks & Bricks
Friday, January 06, 2012
DAC
This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline...
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Trend watch: People watching less television, more online video
Wednesday, December 21, 2011
DAC
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...
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