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Following the Mobile Path-to-Purchase
Wednesday, May 15, 2013
Amy Rybczynski
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...
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Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Tuesday, October 23, 2012
Amy Rybczynski
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
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The Value of a Multimedia Bundle Program
Wednesday, September 05, 2012
Rebecca Frantz
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...
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The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Friday, August 31, 2012
Amy Rybczynski
A couple months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current testing...
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IYP… What’s in it for Me?
Wednesday, August 15, 2012
Lynn Duffy
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (content rich, localized whenever possible, tracked properly with call tracking as well as...
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The problem with headlines…
Friday, August 10, 2012
Lynn Duffy
…is the headline! In a world of instant gratification, spoiler alerts on news sites, spoiler headlines when you are trying to time-shift the Olympics, headlines can often lead us to believe...
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Over 50% of Seniors Now Online
Tuesday, July 10, 2012
Rebecca Frantz
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...
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Do Canadians and Americans Search Differently?
Thursday, July 05, 2012
Rebecca Frantz
DAC/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many...
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Yellow Pages Year-Over-Year Growth and the Importance of Call Tracking
Thursday, June 28, 2012
Amy Rybczynski
Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month...
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What is a Phone Call Worth to an Advertiser?
Thursday, May 03, 2012
Lynn Duffy
Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...
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