Not All Leads are Created Equal
Thursday, November 10, 2011
Sari Stein
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
Read more
Using QR codes more effectively to optimize conversion
Thursday, October 13, 2011
Sari Stein
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...
Read more
Google has its head in the cloud with Chromebooks
Monday, May 16, 2011
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one...
Read more
Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
Read more