Wednesday, December 21, 2011
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...
Thursday, December 08, 2011
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October,...
Thursday, November 10, 2011
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
Thursday, October 13, 2011
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...
Monday, May 16, 2011
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one...
Monday, March 29, 2010
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...