Blog

Not All Leads are Created Equal
Thursday, November 10, 2011
Sari Stein
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
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Using QR codes more effectively to optimize conversion
Thursday, October 13, 2011
Sari Stein
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...
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Google has its head in the cloud with Chromebooks
Monday, May 16, 2011
DAC
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one...
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Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
NSahlool
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
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