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What the AI Paradox means for marketers
Thursday, March 16, 2023
Jeremy Pregent
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionize the way we live and work. While AI undoubtedly has the potential to solve...
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2023: The year of the visual internet
Tuesday, February 14, 2023
Sara Kudlowsky
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...
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Discover the power of TikTok advertising: Proven strategies for success
Friday, February 03, 2023
DAC
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and...
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Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
DAC
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
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2021 predictions: Automation, digital TV, and the end of the cookie
Tuesday, December 15, 2020
DAC
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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Google Shopping’s free expansion: What it means for advertisers
Tuesday, April 28, 2020
DAC
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
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Digital media in a COVID-19 world
Thursday, April 09, 2020
DAC
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favorite...
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DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
Wednesday, July 03, 2019
DAC
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
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