Blog

3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired action. This is why slapping a few nice-sounding phrases on a page just won’t cut it; you need to hone a […]
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3 Tech Phenomena that will Revolutionize the Media Industry
Tuesday, November 28, 2017
Jenna Watson
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit. In 2017, we heard […]
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280-Character Tweets: The Debate
Thursday, September 28, 2017
Melissa Chen
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? […]
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Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
MJurik
For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics comes down to really knowing your audience and defining […]
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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
Monday, July 10, 2017
MJurik
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google have joined the fray – announcing their own built-in ad blocking technology, to be rolled out in future versions of […]
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Minimize Customer Churn with Aligned Digital Strategy
Wednesday, June 21, 2017
Jenna Watson
In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired. Customers dictate their relationships with […]
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
admin
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omni-channel approach are key differentiators for North […]
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How to Maximize Ad Viewability
Monday, May 15, 2017
Jenna Watson
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number […]
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Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Jenna Watson
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press. Hackers! Russian rings! […]
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Leveraging Local Facebook Pages
Monday, April 24, 2017
Molly Livermore
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages. Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. […]
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