COVID-19 Series Content Strategy Customer Relationship Management Data Analytics Design Digital Media Local Presence Management News SEM SEO Strategic Insights
Digital moves fast.
Tuesday, March 09, 2021
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
Tuesday, December 15, 2020
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
Wednesday, November 11, 2020
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
Tuesday, April 28, 2020
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
Thursday, April 09, 2020
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
Tuesday, February 04, 2020
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favorite...
Wednesday, July 03, 2019
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
Wednesday, March 06, 2019
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
Tuesday, December 18, 2018
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
Thursday, November 29, 2018
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...