Blog

Key Executive Mega-Conference 2019: 3 Key Trends Driving the Newspaper Industry
Wednesday, March 06, 2019
David Ruiz
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
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3 Digital Media Trends You Need to Know in 2019
Tuesday, December 18, 2018
Mathoraa Selvanathan
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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3 Tech Phenomena that will Revolutionize the Media Industry
Tuesday, November 28, 2017
Jenna Watson
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and...
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280-Character Tweets: The Debate
Thursday, September 28, 2017
Melissa Chen
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet...
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Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
Monday, July 10, 2017
DAC
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But...
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Minimize Customer Churn with Aligned Digital Strategy
Wednesday, June 21, 2017
Jenna Watson
In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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