Blog

3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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3 Tech Phenomena that will Revolutionize the Media Industry
Tuesday, November 28, 2017
Jenna Watson
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and...
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280-Character Tweets: The Debate
Thursday, September 28, 2017
Melissa Chen
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet...
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Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
Monday, July 10, 2017
DAC
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But...
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Minimize Customer Churn with Aligned Digital Strategy
Wednesday, June 21, 2017
Jenna Watson
In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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How to Maximize Ad Viewability
Monday, May 15, 2017
Jenna Watson
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in...
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Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Jenna Watson
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”...
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Leveraging Local Facebook Pages
Monday, April 24, 2017
Molly Livermore
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...
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