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Perplexity, the self-described “AI search engine” or “answer engine,” has quickly gained traction in the generative AI space with its unique approach to online search. Unlike traditional...

The holiday season in 2024 presents unique challenges and opportunities for media strategists. As consumers brace for economic changes and brands innovate with new technology, it’s crucial to...

Video gaming is the fastest-growing form of entertainment over the last 10 years and is projected to more than double by 2032 (reaching over $1 trillion USD). That makes advertising within video...

On Monday, July 22, Google announced a significant shift in its plans regarding third-party cookies in the Chrome browser. Initially slated for deprecation, these cookies are here to stay, with...

Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands...

Voice search quickly became part of our daily routines in the late 2010s, and it has proven to be much more than a passing trend. In fact, the world conducts more than one billion voice searches...

While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing...

Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...

On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilizing digital media platforms as part of their brand-building toolkits. But dig a little deeper and...

In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...