Blog

Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
DAC
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
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2021 predictions: Automation, digital TV, and the end of the cookie
Tuesday, December 15, 2020
DAC
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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Google Shopping’s free expansion: What it means for advertisers
Tuesday, April 28, 2020
Brian Coccaro
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
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Digital media in a COVID-19 world
Thursday, April 09, 2020
DAC
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favorite...
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DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
Wednesday, July 03, 2019
DAC
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
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Key Executive Mega-Conference 2019: 3 Key Trends Driving the Newspaper Industry
Wednesday, March 06, 2019
David Ruiz
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
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3 Digital Media Trends You Need to Know in 2019
Tuesday, December 18, 2018
DAC
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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