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Campaign Manager 360 in 2023
Monday, September 18, 2023
Mark Wheatley
Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...
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Brand building through digital media
Friday, July 28, 2023
Russell Pirie
On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilizing digital media platforms as part of their brand-building toolkits. But dig a little deeper and...
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Livestreaming e-commerce in North America: Opportunities and challenges
Thursday, June 29, 2023
Lisa Tan
In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...
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Buying out-of-home: The strength of a complementary OOH/DOOH strategy
Tuesday, May 23, 2023
Victoria Khinevich
Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly,...
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What the AI Paradox means for marketers
Thursday, March 16, 2023
Jeremy Pregent
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionize the way we live and work. While AI undoubtedly has the potential to solve...
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2023: The year of the visual internet
Tuesday, February 14, 2023
Sara Kudlowsky
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...
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Discover the power of TikTok advertising: Proven strategies for success
Friday, February 03, 2023
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and...
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Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
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2021 predictions: Automation, digital TV, and the end of the cookie
Tuesday, December 15, 2020
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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