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AI for content: Brand alignment in the age of generative media
Wednesday, August 02, 2023
Orli Millstein
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas...
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How to create the right content for your business
Wednesday, February 15, 2023
Rosalind Kinder
Anyone from anywhere in the world can make content, but not everyone can create content that actually works or makes an impact on their target audience. The key is to speak with your audiences, not...
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Instagram launches new paid subscription model
Tuesday, March 29, 2022
Rahel Gandhi
With the growing popularity of Instagram Reels and IGTV, Instagram is set to launch an unexpected feature: subscriptions. Yes, you heard that right. This new feature will allow creators to share...
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2021 predictions: Breathe new life into your content after a tumultuous year
Tuesday, December 29, 2020
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search...
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Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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Audio killed the video star? How audio drives engagement in the age of multi-screening
Tuesday, July 07, 2020
Orli Millstein
🎧 Listen to this post You may have noticed a trend emerge in the past couple of years that has content creators—ranging from news outlets to scholarly article resources—offering readers the...
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5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
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4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
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What can football teach you about content strategy?
Thursday, January 23, 2020
Orli Millstein
Football fans witnessed the death of a dynasty this season. Whether you were cheering or sobbing as the Patriots sang their swan song, history was made—and now, days away from Super Bowl LIV, fans...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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