Blog

Boost Your Email Open Rates with These Subject Line Tips
Tuesday, November 05, 2019
Courtney Hardwick
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances...
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TikTok: The New Social Platform Making Waves
Tuesday, July 02, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
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Latest Instagram Update Hides Like Count
Monday, May 06, 2019
Orli Kessel
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
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3 Ways Hotels can Drive More Bookings with Localized Content
Tuesday, April 30, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
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Our Top 4 Takeaways from AToMiCon 2019
Monday, March 11, 2019
Justin Teng
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
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RE: How to Stop Sending Terrible Emails
Tuesday, January 08, 2019
Orli Kessel
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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3 Content Strategy Trends to Prioritize in 2019
Tuesday, November 27, 2018
Clare Forster
It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion...
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3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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Why Good Stories Are Not Enough
Tuesday, October 23, 2018
Orli Kessel
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
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