Blog

5 Steps to Localize Your Content Marketing Strategy
Tuesday, July 24, 2018
Tzvi Grosman
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]
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5 Simple Ways to Make Good Content More Powerful
Thursday, July 05, 2018
Melissa Chen
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars every week to try to get their message out there, and who already have a few bits and pieces of […]
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired action. This is why slapping a few nice-sounding phrases on a page just won’t cut it; you need to hone a […]
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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin
Thursday, November 23, 2017
Kimberley Carrera
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win […]
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How to Make the Most of Your Localized Content Strategy
Wednesday, November 22, 2017
Tzvi Grosman
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every […]
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The Great Generational Debate: Do Millennials Identify with Their Label?
Wednesday, November 01, 2017
Witty Tse
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations […]
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Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
Simeon Olsberg
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital world, don’t believe in its reach, and, critically, don’t understand how to craft targeted digital marketing campaigns that drive business […]
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
Hinesh Kshatriya
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant […]
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Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing
Wednesday, August 16, 2017
David Welsh
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
admin
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omni-channel approach are key differentiators for North […]
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