Blog

What can football teach you about content strategy?
Thursday, January 23, 2020
Orli Kessel
Football fans witnessed the death of a dynasty this season. Whether you were cheering or sobbing as the Patriots sang their swan song, history was made—and now, days away from Super Bowl LIV, fans...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
Melissa Chen
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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Digital Marketing 2020: 5 content developments you need to prepare for
Tuesday, December 03, 2019
Melissa Chen
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
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Hey, BERT! Meet the Google AI set to change search forever
Wednesday, November 27, 2019
Simon Green
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organize the world’s information and make it...
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Boost your email open rates with these subject line tips
Tuesday, November 05, 2019
Courtney Hardwick
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances...
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TikTok: The New Social Platform Making Waves
Tuesday, July 02, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
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Latest Instagram Update Hides Like Count
Monday, May 06, 2019
Orli Kessel
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
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3 Ways Hotels can Drive More Bookings with Localized Content
Tuesday, April 30, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
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Our Top 4 Takeaways from AToMiCon 2019
Monday, March 11, 2019
Justin Teng
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
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RE: How to Stop Sending Terrible Emails
Tuesday, January 08, 2019
Orli Kessel
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
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