Blog

3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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Why Good Stories Are Not Enough
Tuesday, October 23, 2018
Orli Kessel
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
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5 Steps to Localize Your Content Marketing Strategy
Tuesday, July 24, 2018
Tzvi Grosman
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...
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5 Simple Ways to Make Good Content More Powerful
Thursday, July 05, 2018
Melissa Chen
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin
Thursday, November 23, 2017
Kimberley Carrera
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year....
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How to Make the Most of Your Localized Content Strategy
Wednesday, November 22, 2017
Tzvi Grosman
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...
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The Great Generational Debate: Do Millennials Identify with Their Label?
Wednesday, November 01, 2017
Witty Tse
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...
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Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
Simeon Olsberg
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
Hinesh Kshatriya
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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