Blog

In today’s digital landscape, visibility is key to driving customer engagement and, ultimately, business success. DAC continually test and refine strategies to ensure our clients not only reach...

The electric vehicle (EV) revolution is rapidly transforming the automotive landscape, with more consumers shifting toward eco-friendly transportation. As this shift accelerates, the demand for EV...

With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online...

Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...

Paid social marketing can have a positive impact on any business’s bottom line, but it’s not the only way to drive growth via social platforms. At its core, social media is made up of organic...

Hyperlocal marketing is an essential consideration for any business looking to convert online traffic into in-store visits. The basic premise of hyperlocal marketing is simple, of course. Users will...

Customers are increasingly spoiled for choice when it comes to connecting with businesses. They can have their queries answered through the static information on websites or social media, or they can...

The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...

Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...

Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...