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Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...
Paid social marketing can have a positive impact on any business’s bottom line, but it’s not the only way to drive growth via social platforms. At its core, social media is made up of organic...
Hyperlocal marketing is an essential consideration for any business looking to convert online traffic into in-store visits. The basic premise of hyperlocal marketing is simple, of course. Users will...
Customers are increasingly spoiled for choice when it comes to connecting with businesses. They can have their queries answered through the static information on websites or social media, or they can...
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s...
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the...
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