Blog

December 2018 LPM Roundup
Tuesday, January 15, 2019
Zoran Dobrijevic
The holiday season is a busy time for everyone whether you work in local marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not fear...
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Manage Reviews with Ease Using Pre-Populated Responses
Thursday, January 03, 2019
Zoran Dobrijevic
It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide...
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November 2018 LPM Roundup
Thursday, December 13, 2018
Zoran Dobrijevic
The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google...
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Your Local Search Holiday Checklist
Wednesday, December 12, 2018
Zoran Dobrijevic
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local...
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5 Huge Changes Coming to Local Search—and How to Get Ahead
Tuesday, December 11, 2018
Kyle Harris
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying...
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Want to Rank in Local Search? Shift Your Focus
Tuesday, December 04, 2018
Kyle Harris
The latter part of 2018 has been bustling for local SEO. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing users to follow Google My...
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October 2018 LPM Roundup
Thursday, November 01, 2018
Zoran Dobrijevic
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with...
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Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
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August 2018 LPM Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
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Find Your Voice: Optimizing Your Strategy for Voice Search
Wednesday, July 11, 2018
Kyle Harris
By now everyone is talking about voice search. We all know brands need to think about this, but when do you need to really kick it into gear? I think the answer is right now: at this point, ComScore...
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