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Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped...
Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t...
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage....
Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means:...
While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online...
A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a...
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that...
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening...
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as...
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month—especially in Europe....