Blog

Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information, the reality of local search right now is a user can get a ton of information without […]
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August LPM Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That is why DAC has sifted through all the minor changes to bring you what we think are the most […]
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, DAC […]
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert links to your review sites. These will be seen by your customers every time you communicate with them via email.   To […]
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
EGrant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads […]
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms continues to hold the key to business success. Here are our top five predictions in the local presence management space […]
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Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability […]
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Video Reviews for Google Maps: The Next Generation of Content and Feedback
Thursday, October 05, 2017
Kyle Harris
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]
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Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management — ensuring core location information, such as business name, address, phone number and website, are easily and […]
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