Blog

October 2018 LPM Roundup
Thursday, November 01, 2018
Zoran Dobrijevic
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with...
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Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
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August 2018 LPM Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants,...
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
EGrant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...
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Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right...
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Video Reviews for Google Maps: The Next Generation of Content and Feedback
Thursday, October 05, 2017
Kyle Harris
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or...
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