Blog

July 2020 Local Search Roundup
Thursday, July 30, 2020
David Welsh
As the pandemic becomes business as usual, Google My Business (GMB) updates have gone from emergency hot-fixes to routine patches. This month has seen some quality-of-life improvements for both...
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How attributes are transforming Google My Business
Tuesday, July 21, 2020
Zoran Dobrijevic
Last year, most people were unaware of attributes despite them being a feature of Google My Business (GMB) in many business categories. They provided useful information to consumers (and some handy...
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Google My Business: When to use secondary hours vs. nested locations
Tuesday, July 14, 2020
Zoran Dobrijevic
In June, Google announced that it would allow businesses to post a variety of secondary hours on their Google My Business (GMB) listings. For the first time, businesses were able to define and post...
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June 2020 Local Search Roundup
Tuesday, June 30, 2020
Zoran Dobrijevic
COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be...
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Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond
Tuesday, June 16, 2020
DAC
Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to...
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May 2020 Local Search Roundup
Thursday, May 28, 2020
Zoran Dobrijevic
Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped...
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April 2020 Local Search Roundup
Thursday, April 30, 2020
Zoran Dobrijevic
Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t...
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Why “Temporarily closed” is costing your business money
Wednesday, April 22, 2020
Kyle Harris
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage....
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13 ways to prepare for the post-pandemic consumer
Wednesday, April 08, 2020
Zoran Dobrijevic
Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means:...
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March 2020 Local Search Roundup
Tuesday, April 07, 2020
Zoran Dobrijevic
While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online...
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