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COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that...
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening...
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as...
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month—especially in Europe....
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous...
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search...
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully...