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How AI can harness customer reviews for marketing success
Wednesday, June 12, 2024
With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online...
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Google’s most significant updates in 2023
Monday, February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...
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How to master local organic social with TransparenSEE
Wednesday, November 22, 2023
Paid social marketing can have a positive impact on any business’s bottom line, but it’s not the only way to drive growth via social platforms. At its core, social media is made up of organic...
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5 ways to drive in-store visits in the digital age
Thursday, November 09, 2023
Jonathan Guillen
Hyperlocal marketing is an essential consideration for any business looking to convert online traffic into in-store visits. The basic premise of hyperlocal marketing is simple, of course. Users will...
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Why your business should use Google Business Messenger
Friday, October 27, 2023
Customers are increasingly spoiled for choice when it comes to connecting with businesses. They can have their queries answered through the static information on websites or social media, or they can...
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AI for reviews: The power of AI in reputation management
Wednesday, August 30, 2023
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
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Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023
Friday, August 18, 2023
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...
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Why Google’s video verification process is a huge headache for legitimate businesses
Wednesday, July 05, 2023
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...
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Why Local Presence Management is critical for your brand health
Thursday, April 27, 2023
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s...
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Google releases past reviews as new, which may have significant impact to your brand’s perception online
Thursday, March 16, 2023
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
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