Blog

Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month...

Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...

If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...

Fromholzer’s 2011 study on Generation Y’s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9%...

This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline...

Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First,...

Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October,...

QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...