Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A year ago, Shopify reported mobile’s eclipse of desktop accounting for 50.3% of eCommerce traffic. “Always on shopping” has brands shifting investment. With eCommerce transactions expected to ring in at $3 trillion by 2018 and the likes of Google Wallet burning holes in our pockets, hyper-local search is delivering the results global brands demand for consumer conversion. Regardless of where in the world your brand is, you’ll find a growing number of “always on” consumers ready to convert.
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