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Rob’s Roundup: Apple Watches, Google Wireless and High-End e-Commerce
Friday, April 24, 2015
DAC
So much happens in the digital space every day — it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of...
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Rob’s Roundup: I Coulda Been an E-Contender
Friday, April 10, 2015
DAC
So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits...
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Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat
Friday, March 20, 2015
DAC
It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat SWSX 2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs...
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Google to once again drink from the Twitter firehose:
Friday, February 27, 2015
DAC
Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumors that it would once again offer Google access to a live stream of all of...
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Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
Thursday, July 03, 2014
DAC
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
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Keyword Data “not provided” for Paid Clicks
Wednesday, April 09, 2014
DAC
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
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Social ROI – We know you love your mother
Monday, January 13, 2014
DAC
From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...
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Are Your Digital Marketing Efforts Converting?
Monday, December 16, 2013
Nasser Sahlool
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...
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Mobile Path-to-Purchase Study Provides Valuable Insight into Trending Consumer Behaviour
Friday, October 25, 2013
Amy Rybczynski
In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics.  The study found that mobile users were increasingly using their devices to initiate...
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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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