Blog

Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...

From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...

The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...

In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics.  The study found that mobile users were increasingly using their devices to initiate...

The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...

A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...

The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...

A couple months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current testing...