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Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
Thursday, July 03, 2014
DAC
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
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Keyword Data “not provided” for Paid Clicks
Wednesday, April 09, 2014
DAC
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
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Social ROI – We know you love your mother
Monday, January 13, 2014
DAC
From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...
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Are Your Digital Marketing Efforts Converting?
Monday, December 16, 2013
Nasser Sahlool
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...
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Mobile Path-to-Purchase Study Provides Valuable Insight into Trending Consumer Behaviour
Friday, October 25, 2013
Amy Rybczynski
In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics.  The study found that mobile users were increasingly using their devices to initiate...
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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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Following the Mobile Path-to-Purchase
Wednesday, May 15, 2013
Amy Rybczynski
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...
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Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Tuesday, October 23, 2012
Amy Rybczynski
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
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The Value of a Multimedia Bundle Program
Wednesday, September 05, 2012
Rebecca Frantz
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...
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The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Friday, August 31, 2012
Amy Rybczynski
A couple months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current testing...
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