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YouTube Video Optimisation Tips (2017 Update)
Tuesday, March 14, 2017
DAC
A few clients have been asking for tips on how best to improve the visibility of their videos in YouTube so I thought I would create a public post to share. There are obvious benefits to embedding...
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Colleen McCaskell to Speak at SMX Munich
Thursday, March 09, 2017
jgartin
Colleen McCaskell, PPC Manager at Ambergreen Internet Marketing, will speak at SMX Munich on Tuesday, 14th...
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Women in the Marketing Industry: Overcoming Stereotypes, Inequality & Discrimination
Wednesday, March 08, 2017
DAC
On International Women’s Day, DAC thought it would be relevant to take a look at women in digital marketing, and how we are represented in today’s flourishing marketing industry. The...
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Let’s get “phyigital”!
Wednesday, March 08, 2017
Kimberley Carrera
From omnichannel retailing to trends in personalisation and localisation, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s...
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IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance
Monday, March 06, 2017
sbrennan
Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion...
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Facebook remains the social network of choice for three generations
Friday, March 03, 2017
LRegan
Selecting the best social channel to invest in can be a difficult task for brands and businesses. It can be easy to feel pressured into embracing the newest trends, or jumping on the latest...
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The Evolution of Influencer Marketing
Thursday, March 02, 2017
jgartin
Influencer marketing has evolved, but many digital marketers have...
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White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions
Wednesday, March 01, 2017
DAC
We’re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services...
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Technical SEO: Quick Fixes for Image Optimisation
Tuesday, February 28, 2017
mwalshe
SEO
Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Kissmetrics found that: 47% of consumers expect a web page to load in 2 seconds or less. 40% of...
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Local Search: How your Small Business can succeed in this channel
Monday, February 27, 2017
Chantel Dollar
Many people think that local search is only beneficial for big enterprise clients that have hundreds of locations, and who will see more astounding results from bulk data syndication and consistency...
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