Read more from Beryl Grannec
SGE: Don’t believe everything you read about AI and SEO
Oliver Tani | March 11, 2024
With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies. It’s important to note that Google has been…
6 ways to supercharge your insights with multi-touch attribution
Bill Franklin | March 5, 2024
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly…
Valentine’s Day insights that every marketer should know
Beryl Grannec | February 13, 2024
Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we approach this amorous day,…
Creative that performs: Influencer and user-generated content in paid social
Beryl Grannec | February 13, 2024
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands leverage influencers in their mix, while others go even…
Google’s most significant updates in 2023
Zoran Dobrijevic | February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged retailers to integrate their inventories for…
Site Migration Checklist: How Not to Make Things Worse
Beryl Grannec | December 14, 2023
Let’s just be clear – site migrations stink! No way around it! The work, the testing, the long days, the stress and deadlines, the resistance to change, the backlog of “regular” site work, both content…
Humans or AI: Who produces the best personas?
Beryl Grannec | August 24, 2023
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and survey—is an excellent way to establish…
Brand building through digital media
Russell Pirie | July 28, 2023
On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilising digital media platforms as part of their brand-building toolkits. But dig a little deeper and it’s easy to…
Conversion rate optimisation: Part-art, part-science
Mario Lyn | May 31, 2023
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximise their return on investment (ROI). One essential aspect of this endeavour is conversion rate optimisation (CRO), the systematic process…
Why Local Presence Management is critical for your brand health
Sara Kudlowsky | May 2, 2023
The world of SEO is an everchanging landscape, and one area organisations may overlook when managing their organic content is local search. Local search, which involves optimising a company’s online presence for local consumers and…
Futureproofing your customer journey tracking
Daniel Bradnam | April 21, 2023
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require careful tracking and analysis. In response…
What the AI Paradox means for marketers
Jeremy Pregent | March 17, 2023
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve many of…
Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance
Zoran Dobrijevic | March 8, 2023
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the product or service. It’s effectively…
