Blog

Behind the Headlines: Lessons from BA’s £183 million data-breach fine
Thursday, February 20, 2020
David Welsh
Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when...
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Behind the Headlines: Google kindly stands up for retailers… or does it?
Monday, November 25, 2019
David Welsh
It’s said that the rise of Google, Amazon, and other tech giants will inevitably spell the end for physical retail. Why spend hours in the produce aisle when your supermarket will deliver your...
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Behind the Headlines: Looking at another pizza the problem
Friday, October 11, 2019
DAC
Another week, another tale of woe from our embattled high street. This time, we learned that PizzaExpress could follow in the footsteps of Jamie’s Italian and Thomas Cook with the astonishing news...
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Behind the Headlines: Is time running out for the big boys?
Friday, October 04, 2019
DAC
This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we...
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Behind the Headlines: Artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators
Friday, September 27, 2019
DAC
It sounds like the beginnings of a bad joke: “What do artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators have in common?” The answer is even more amazing: Boris...
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OMMA Awards 2019: And the Winner is… DAC!
Tuesday, September 24, 2019
DAC
We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance...
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Forrester Names DAC Among the Most Significant Performance Marketing Agencies
Wednesday, September 18, 2019
DAC
Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation...
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Dust Off The Tux! We’re Finalists for 3 OMMA Awards
Thursday, September 12, 2019
DAC
They say good things come in threes, don’t they? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our...
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Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate
Friday, August 23, 2019
DAC
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is...
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Apple Update: Subvert Safari’s Tracking Rules and You’ll be Treated as Malware
Wednesday, August 21, 2019
DAC
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how...
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