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Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is...
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how...
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
We’re excited to announce the launch of our latest product, Local Rank+. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a...
Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a...
Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from...
Next week, 20,000 marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase...
The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by...
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