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It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...
DAC and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...
From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cozying up by the fire to complete their gift-giving shopping online sans...
It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realized it: This was no typical social media conference....
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one,...
In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics. The study found that mobile users were increasingly using their devices to initiate...
Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when...
By now you have probably heard that Google has released a new algorithm called Hummingbird. No? Look here. The Hummingbird Algorithm was officially announced on Thursday, but has been active for...
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