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Never Underestimate the Power of Sitelinks
Thursday, September 19, 2013
DAC
SEM
A few years ago, I was interviewing for a search engine marketing position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was....
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Password overload, fingerprints and the new iPhone 5s
Friday, September 13, 2013
DAC
“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to...
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Four Tips for Running an A/B Test
Wednesday, September 04, 2013
Guest Contributor
“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...
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The Importance of Presence (and the Value of Print) in a Fragmented Search Landscape
Wednesday, August 28, 2013
Rebecca Frantz
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on...
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Increase Your Landing Page Conversion Rate with Embedded Video
Wednesday, August 14, 2013
Guest Contributor
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and...
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Yellow Pages Dirty Little Secret… People still use them!
Wednesday, August 14, 2013
Lynn Duffy
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical.  And before...
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Moms and Digital Media
Friday, August 09, 2013
Amy Rybczynski
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.  New parent jitters have been replaced with a...
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SEM Strategies for Conversational Search and Enhanced Campaigns
Thursday, July 25, 2013
Charlene Veras
SEM
The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that...
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SMX Advanced 2013 Recap: The Accelerating Pace of Change
Thursday, June 13, 2013
DAC
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference...
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Coupons in a Multi-Device World
Monday, June 10, 2013
Arielle Jessel
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now...
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