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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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Following the Mobile Path-to-Purchase
Wednesday, May 15, 2013
Amy Rybczynski
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...
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Geo-granularity in Paid Search
Friday, May 10, 2013
DAC
SEM
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some...
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DexOne and SuperMedia Emerge as Dex Media
Wednesday, May 08, 2013
Lynn Duffy
Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM.  Originally...
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Tap vs. Click: Tablet Optimization
Monday, April 29, 2013
Guest Contributor
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of...
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Twitter Launches New #Music App
Friday, April 19, 2013
DAC
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a...
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Online Reviews – The Good, the Bad and the Fakes
Tuesday, April 16, 2013
Rebecca Frantz
When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased...
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Coca-Cola: Why Social is More Than Just Buzz
Monday, April 01, 2013
DAC
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no,...
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Dx3 Canada Spotlight Part 2: Everything About Retail is Going to Change… or Will It?
Tuesday, March 12, 2013
DAC
Note: This is part two of a two part blog series covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D...
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Dx3 Canada Spotlight Part 1: The Great Debates
Monday, March 11, 2013
DAC
Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a...
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