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Don’t underestimate the importance of an optimized Local Business listing. We’ve been preaching the benefits of optimizing local business listings for some time now. We know that in many cases...
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently...
The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While...
Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media...
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