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Four takeaways from the BrightEdge Share14 Conference
Thursday, September 11, 2014
DAC
    Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organizations such as...
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8 ½ Twitter Tips for Brands on Twitter’s 8 ½ Birthday: A Guide to Safe Twitter Usage for Brands
Thursday, September 04, 2014
Guest Contributor
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was...
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Miley Cyrus’ Got (SEO) Juice!
Friday, August 22, 2014
Guest Contributor
SEO
I was doing some research for my job the other day, trying to find images that would help me tell a story for a digital marketing PowerPoint deck I was doing. In this particular case, I was trying to...
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Why John Oliver is Wrong about Native Advertising
Tuesday, August 19, 2014
DAC
Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native...
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How Important is Local Search Marketing?
Friday, August 08, 2014
Guest Contributor
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google...
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Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy
Wednesday, July 30, 2014
Guest Contributor
SEM
More often than not, there are two major objectives to consider when leveraging search advertising. 1.   Spend “X” dollars over the course of a contract term 2.  Maintain some form of...
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Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?
Thursday, July 24, 2014
DAC
SEO
Webmasters and SEO Gurus regularly seek new methods to optimize their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm...
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Google’s about-face on real names is good news for businesses– here’s why
Tuesday, July 22, 2014
DAC
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging...
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Five Ways Your Landing Pages May Be Missing the Mark (and How to Change Them)
Tuesday, July 15, 2014
Guest Contributor
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
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Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
Thursday, July 03, 2014
DAC
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
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