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Man vs. Robot: The SEO Perspective
Wednesday, June 18, 2014
DAC
SEO
In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup of...
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SMX Advanced 2014 Recap: Facing the New Realities
Monday, June 16, 2014
DAC
SEM
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly...
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Acing the Digital Interview: Passion + Enthusiasm = Interview Success
Tuesday, June 03, 2014
Guest Contributor
It’s that time of the year again when instead of competing for the highest GPA grads are vying for a seat at the boardroom table. I had the pleasure of speaking with my nephew who is a...
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The Scoop on Converged Media From ClickZ Live
Monday, May 26, 2014
DAC
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case be made for optimizing results, and the session did just that. In the age of converged...
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Click Fraud: The Dark Side of Digital Media
Thursday, May 22, 2014
DAC
SEM
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000`s, long before automated PPC...
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Google’s New Product Announcement Expands Advertising into App Territory
Wednesday, April 30, 2014
Harrison Boulay
Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang Out participants, all eager to learn the next big thing. What...
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5 Tips for Managing Reputation at the Local Level
Thursday, April 17, 2014
DAC
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair...
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Keyword Data “not provided” for Paid Clicks
Wednesday, April 09, 2014
DAC
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
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The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test
Wednesday, April 09, 2014
Charlene Veras
SEM
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
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Genius Life Hack for Retailers
Thursday, March 20, 2014
Guest Contributor
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to...
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