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In the world of digital marketing, we no longer operate in isolation. As a brand, you’re likely investing across multiple channels—digital, out-of-home (OOH), TV, radio, and print—each...
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing...
Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music...
There are few businesses left untouched by the massive changes brought about by our digital-first world and the food industry is no exception. We’re taking a look at the changes the internet is...
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no...
DAC has experienced an illegal data breach of limited amounts of data, primarily business email addresses, from a single, isolated development server, not a production system. As a search and digital...
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
Members of DAC participated in Colour Me Rad on May 28th, 2016. The race was held at Downsview Park in Toronto and was attended by thousands of participants all looking for a new take on running. The...
By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana...
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