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Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues,...
Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and...
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of...
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a...
DAC attended ClickZ Live in New York City in April and asked some of the smartest digital experts in the world five questions about social, data, apps and...
Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music. We are...
Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect...
While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was...
By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This...
DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of...
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