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Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
DAC
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...
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Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a...
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6 iOS 11 Changes That Will Affect Local Presence Management
Thursday, September 21, 2017
Brett Fritz
On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
DAC
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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DAC Named Search Engine Land 2017 Awards Finalist
Monday, September 11, 2017
DAC
Internationally recognized program honors excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC amongst the short...
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Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
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The DAC Guide to Google My Business Optimization for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
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Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing
Wednesday, August 16, 2017
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses...
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DAC is a Finalist in The Drum Search Awards USA
Monday, August 14, 2017
DAC
We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO)....
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DAC Appoints Kelly McCoy Williams as VP, Enterprise Business Development
Tuesday, August 08, 2017
DAC
As DAC continues to grow, we are thrilled to welcome Kelly McCoy Williams as VP Enterprise Business Development. Kelly will work with the senior leadership team to build new business through outreach...
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