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The State of UX: In-Store and Online
Thursday, February 08, 2018
DAC
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and...
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What the Changes to Facebook’s Newsfeed Mean for Marketers
Tuesday, January 30, 2018
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share,...
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What it Means to be a #GeekWithPersonality
Tuesday, January 23, 2018
DAC
What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks’ vacation, flex hours, treadmill desk and ping pong table, it’s almost easy to forget...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
Eli Grant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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UX Predictions: 2018
Tuesday, December 19, 2017
DAC
2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of...
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Travel White Paper: Departures, Destinations and Disruptors
Friday, December 15, 2017
DAC
 We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and...
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Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
DAC
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing...
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2018: The Year Excel (and PowerPoint) Reporting Goes to Bed
Tuesday, December 05, 2017
In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where...
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...
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