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We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is...
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
From omnichannel retailing to trends in personalization and localization, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s...
We’re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services...
As DAC continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to...
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
We pride ourselves on generating measurable results for clients – and it turns out the judges behind the Finnys, an awards program honoring “killer” content marketers, are also...
We’re thrilled to announce that DAC is the winner of a prestigious Kenshoo Infinity Award for Outstanding Mobile Paid Search Optimization for our work with auto care and tire industry leader...
US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital...
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