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In digital marketing, we often find that SEO (Search Engine Optimisation) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding,...
Following the April 2015 acquisition of Make It Rain by North American digital performance agency DAC, David Jowett has been announced President of DAC Europe. In his new role, Jowett will oversee...
Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian...
Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to...
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both...
Life comes with an unfortunate contradiction built into it. We all want to fit in… and we all want to stand out. It’s one of those eternal conflicts, like the one football fans face when they...
Today’s traveller uses more touch points than ever before they rush off and make the final decision on what company or companies they use to book their online travel. In marketing terms this means...
It must be silly season again. Every summer we seem to get an influx of pointless ‘marketing’ stories that are neither interesting nor particularly relevant, but someone publishes them and we...
Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms...
Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological...
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