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In a radical move to further monetise local search listings, Google has recently been seen testing a new hyper local ad unit featuring pre-qualified listings for plumbers and locksmiths. These units...
Digital advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish...
This post first appeared on the DAC Blog and was written by Patricia Whitney. Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash...
Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand...
This post first appeared on the DAC Blog and was written by Emma Jones. I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to...
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A...
I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my...
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales...
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one-word response you get from a consumer at the end of a...
We’ve all had one of those business cards given to us at an industry or networking event. Handed over with a flourish that belies the Microsoft Paint-inspired disaster which now rests in your palm....
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