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Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors...
Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering...
This Week In Organic is a new online Google hangout show, produced by David Bain (he works as Head of Growth at Analytics SEO). The show looks at the latest trends and discussion points in the past...
Make It Rain has been acquired by the North American digital agency DAC. DAC officially acquired Make It Rain – who will continue to operate under the same name – in April 2015. DAC was founded...
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...
Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning...
Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing...
Generic Top Level Domains (gTLDs) are an alternative to standard domain name extensions. Existing domains such as .com, .net and country specific domains such as .co.uk and .fr are now supplemented...
What comes 1st, the marketing budget or the strategy? We have all seen the briefing that filters its way down from the board room. Next year’s marketing budget is set, yet there seems to be no...
Twenty years or one score ago — during the dawn of email, Yahoo’s first IPO offering and Sandra Bullock’s magnum opus The Net — Bill Gates penned the 1996 essay “Content is King”. An...
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