Blog

Filter By
Healthcare Analytics and Marketing Science Services Content Strategy Customer Relationship Management Design and Creative Services Digital Media Local Listings Management News Paid Media SEO Strategic Insights Web Development COVID-19 Series See all our authors
Digital moves fast.
Subscribe to our monthly newsletter to get ahead of the curve with new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.
Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
Read more
Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself
Sunday, September 03, 2017
gwarner
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads...
Read more
85% of brands didn’t change their opening hours over the bank holiday
Friday, September 01, 2017
Mike Fantis
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon...
Read more
Twitter celebrates 10 years of the #hashtag
Wednesday, August 30, 2017
gwarner
It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a developer at Google at the time. It was his idea to use the # US pound sign as a way to aggregate tweets...
Read more
When brands really miss the mark with their influencer marketing
Tuesday, August 29, 2017
DAC
Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit,...
Read more
The DAC Guide to Google My Business Optimisation for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
Read more
Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing
Wednesday, August 16, 2017
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses...
Read more
How Facebook is wooing local news publishers with the Journalism Project
Wednesday, August 16, 2017
LRegan
Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent online, leaving small local news publishers to grapple for a slither of the remaining pie. To make...
Read more
DAC is a Finalist in The Drum Search Awards USA
Monday, August 14, 2017
DAC
We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO)....
Read more
How today’s big 4 tech giants appeal to human biology…but is this good for our health?
Wednesday, August 09, 2017
gwarner
To understand why today’s leading digital businesses are so successful, we need to bring it back to human biology, says Scott Galloway, founder of digital performance company L2 Inc. Google,...
Read more
Subscribe to our monthly newsletter to get ahead of the curve.
x
Get exclusive access to new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy .