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For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads...
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon...
It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a developer at Google at the time. It was his idea to use the # US pound sign as a way to aggregate tweets...
Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit,...
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses...
Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent online, leaving small local news publishers to grapple for a slither of the remaining pie. To make...
We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO)....
To understand why today’s leading digital businesses are so successful, we need to bring it back to human biology, says Scott Galloway, founder of digital performance company L2 Inc. Google,...
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