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Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
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Solving the customer journey puzzle: Understanding Google Analytics’ new features
Tuesday, February 20, 2018
rociomelus
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent...
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A Look at Creative Marketing for Valentine’s Day
Wednesday, February 14, 2018
DAC
Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with and spoil your loved ones, or a shallow, commercial, capitalist invention to steal your money and...
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A Beginner’s Guide to Creating Local Content That Ranks
Tuesday, February 13, 2018
DAC
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to...
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The State of UX: In-Store and Online
Thursday, February 08, 2018
DAC
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and...
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What the Changes to Facebook’s Newsfeed Mean for Marketers
Tuesday, January 30, 2018
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share,...
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Vlogger debacle offers an important lesson in influencer marketing to local businesses
Monday, January 29, 2018
gwarner
It would have been difficult to miss the vlogger debacle that kicked off this month when YouTuber Elle Darby, with 99,000 subscribers, was exposed for asking the owner of a Dublin hotel for free...
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What it Means to be a #GeekWithPersonality
Tuesday, January 23, 2018
DAC
What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks’ vacation, flex hours, treadmill desk and ping pong table, it’s almost easy to forget...
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What businesses need to know about WhatsApp Business
Monday, January 22, 2018
gwarner
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
Eli Grant
Despite its proven impact on results, localisation is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multichannel retailers view localisation as...
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