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As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s...
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how...
DAC recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the...
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear...
DAC, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label reseller...
With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and centre throughout the customer journey....
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one keyword resonated in everyone’s minds...
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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