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IKEA goes a wee bit kooky with its ad campaign targeting new mums
Monday, January 15, 2018
DAC
Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted cribs to expecting mums. The only catch is that the woman must pee on the ad, and if they are...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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Could 2018 be the dawning of calm technology?
Thursday, January 04, 2018
gwarner
The principles of “calm computing” and “calm technology” were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of...
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UX Predictions: 2018
Tuesday, December 19, 2017
DAC
2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of...
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Dashboard Visualisations: Bringing Data to Life (2) – Google Data Studio
Tuesday, December 19, 2017
rociomelus
This is the 5th post in the series of blog posts in the “Talk data to me” series and the 2nd (out of the 4) on the specific topic of visualisations included under the title “Dashboard Know-How...
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Travel White Paper: Departures, Destinations and Disruptors
Friday, December 15, 2017
DAC
 We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and...
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A year in review…our favourite digital marketing trends of 2017
Thursday, December 14, 2017
gwarner
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it...
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Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
DAC
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing...
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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 05, 2017
gwarner
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching...
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2018: The Year Excel (and PowerPoint) Reporting Goes to Bed
Tuesday, December 05, 2017
In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where...
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