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What Are Facebook Ads Custom Audiences? Custom Audiences are an extremely effective way for marketers to target their Facebook Ads. Through Custom Audiences, you can target your Facebook Ads to a...
In 2013 Twitter made one of the shrewdest investments of the year by purchasing mobile ad exchange company MoPub. The company specialised in providing in-app advertising across a wide range of...
In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recently we’ve seen the arrival of programmatic. ‘Programmatic’ has been the buzz word of the online...
Queuing, it’s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and actually we...
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both...
Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering...
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...
Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing...
As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate...
In a recent E-Consultancy survey, only one in 5 respondents thought that mass TV advertising would be an effective advertising tactic within 5 years. In contrast, nearly 50% thought that it...
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