Blog

Since the late 90’s, travel marketing has been one of the most competitive sectors to reach, engage, convert and retain customers in. Holiday makers and travellers alike have actively used the web...

The IAB have recently released their 6 monthly digital ad spend figures for the first half of 2014. Last year the industry predicted that the half-year digital paid media spend figure in 2014 would...

What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards...

September sees the implementation of a controversial change to Bing’s device targeting options; the amalgamation of Desktop and Tablet targeting. Currently, a negative bid modifier of -90 is...

More often than not, there are two major objectives to consider when leveraging search advertising. 1.   Spend “X” dollars over the course of a contract term 2.  Maintain some form of...

After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly...

Improving your conversion rate can make all the difference if you have a transactional site or a lead generation site. If you have a transactional site you’ll know that acquiring traffic is not...

Joe is our new Account Strategist at Google; he answers all our crazy questions, keeps us up to date with the latest developments and advises how we can best integrate them into our clients’ online...

Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000s, long before automated PPC...

We watched with interest and excitement the announcements Jerry Dischler (VP of Product Management at Google) made with regards to the most recent developments of the AdWords Tool Kit. However, the...