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Through a series of terrifying-sounding headlines and people shouting that the world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But...
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
In the world of paid search marketing, keyword bidding is one of the most vital parts of account management. Live auction bidding is based on numerous factors both internal (account management) and...
Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like...
We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search...
I love these end of year posts when we get to talk about all the things we wanted brands to do this year that will be eventually rolled at some point next year, as long as they don’t sidetracked by...
No matter what budget your PPC account has, it is important to make sure you are running your paid search campaigns as efficiently as possible. However, when dealing with smaller accounts, it can be...
It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand impressions...
Background Facebook Graph Search is one of the social network’s efforts to keep themselves relevant in a progressively sophisticated online world. People searching online increasingly expect to...
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one,...
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