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Adwords ‘Not Provided’: Why and What it means for you
Friday, April 11, 2014
craigcockburn
Through a series of terrifying-sounding headlines and people shouting that the world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But...
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The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test
Wednesday, April 09, 2014
Charlene Veras
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
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Should You Use Automated Bid Rules?
Thursday, March 27, 2014
Mike Fantis
In the world of paid search marketing, keyword bidding is one of the most vital parts of account management. Live auction bidding is based on numerous factors both internal (account management) and...
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Gmail Sponsored Promotions (GSP)
Thursday, February 27, 2014
Mike Fantis
Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like...
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The power of pre-targeting in a crowded marketing world
Thursday, January 30, 2014
Mike Fantis
We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search...
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Paid Marketing Predictions for 2014
Wednesday, December 11, 2013
Grant Whiteside
I love these end of year posts when we get to talk about all the things we wanted brands to do this year that will be eventually rolled at some point next year, as long as they don’t sidetracked by...
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Using the Dimensions Tab on a Limited Budget in Adwords
Tuesday, December 10, 2013
graemeorr
No matter what budget your PPC account has, it is important to make sure you are running your paid search campaigns as efficiently as possible. However, when dealing with smaller accounts, it can be...
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Search Never Sleeps Infographic – 24 hours in the life of a PPC Manager
Friday, November 15, 2013
DAC
It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand impressions...
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Facebook Graph Search Updates to Change the Face of Social Media Marketing
Thursday, October 31, 2013
DAC
Background Facebook Graph Search is one of the social network’s efforts to keep themselves relevant in a progressively sophisticated online world.   People searching online increasingly expect to...
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What Hummingbird Means for Paid Search
Thursday, October 31, 2013
DAC
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one,...
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