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There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...

When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and...

There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, Search Engine Optimisation, local business...

Earlier this week it was noticed by Patrick Altoft that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. The...