Blog

Ask your marketing team to check conversions in Google Analytics and they’ll likely click on the Conversions tab and have a look at Goals and E-commerce (if appropriate for the business). They may...

In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its...

You may have heard about Google removing the side ads from the search results and increasing the ads to 4 at the top of the results. The global roll out is scheduled for 22nd February 2016. This is...

Hello, my name is Jack and I’m an ad blocker. I’ve been blocking for the past four years now. I’ve been lying to my colleagues and professional acquaintances and the lies have become too much....

First, let’s kick off the blog post with the most obvious question you’ll ask yourself once you find out about the changes that are happening to your AdWords Campaigns. Why on Earth did...

It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly. With a fresh year spread out before us it’s always worth reflecting back on those...

While we, as advertisers, are clear on how the AdWords auction works we think we’ve found a couple of, shall we say, kinks in the model and bidding options. AdWords Auction: The auction model...

There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the...

Earlier this year Facebook introduced Dynamic Product Ads, a solution for businesses to promote multiple products across multiple devices. Dynamic Product Ads allow businesses to showcase more...

For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...