Blog

COVID-19: Google disables all local reviews
Monday, March 23, 2020
Kyle Harris
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening...
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How to handle your Google listings during the COVID-19 pandemic
Monday, March 16, 2020
Kyle Harris
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as...
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February 2020 LPM Roundup
Thursday, February 27, 2020
Zoran Dobrijevic
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe....
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How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
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January 2020 LPM roundup
Thursday, January 30, 2020
Zoran Dobrijevic
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
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Why local search is more than just Google My Business
Wednesday, January 22, 2020
Kyle Harris
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
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Take another look—almost all search is local search
Wednesday, January 15, 2020
Kyle Harris
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous...
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Digital Marketing 2020: 5 ways Google will upgrade business listings
Monday, December 09, 2019
Zoran Dobrijevic
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search...
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November 2019 LPM roundup
Friday, November 29, 2019
Zoran Dobrijevic
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully...
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Take control of your online reputation with Review Response Assistant
Thursday, November 14, 2019
Zoran Dobrijevic
Managing reviews and mentions online has become a critically important part of every modern business strategy. So today, we’re launching a new tool to make reputation management easier than...
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