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Digital moves fast.
Thursday, April 01, 2021
An algorithm update, free listings on Google Hotels, and a shiny new “estimated cost” field in the local pack. March brought a series of iterative changes to local search—some...
Wednesday, March 24, 2021
Consumer-centric experiences have been Google’s main focus in recent years. As a result, the search giant no longer collects listings information from businesses alone. Instead, the content...
Monday, March 01, 2021
Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business...
Tuesday, February 02, 2021
The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI,...
Thursday, December 10, 2020
You don’t need us to tell you that the year 2020 will go down as one of the most disruptive on record. Yet, despite the disruption and disorder, there was significant progress made in a huge...
Monday, November 30, 2020
An eventful year may be winding down, but there’s no such thing as a lull in local search. This month, Google pushed ahead with a few updates that have been months in the making—but it...
Wednesday, November 18, 2020
As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the...
Friday, October 30, 2020
This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know...
Tuesday, September 29, 2020
September was a mixed bag in local search. While Google’s COVID-related updates continued as expected, the search giant’s primary competitors—Apple and Bing—both adjusted their review...
Monday, August 31, 2020
Although there were few surprises this month in local search, Google released a number of significant updates as they lean in to plans they’ve been preparing all year—including changes in...