Blog

13 ways to prepare for the post-pandemic consumer
Wednesday, April 08, 2020
Zoran Dobrijevic
Many businesses would love to dedicate more time to embrace every possible online optimisation. But the business of running a business usually takes precedent, and you know what that means:...
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March 2020 Local Search Roundup
Tuesday, April 07, 2020
Zoran Dobrijevic
While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online...
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Local search and COVID-19: What we know so far
Tuesday, March 31, 2020
David Welsh
A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a...
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COVID-19: What you need to be doing in local search right now
Tuesday, March 24, 2020
Kyle Harris
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that...
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COVID-19: Google disables all local reviews
Monday, March 23, 2020
Kyle Harris
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening...
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How to handle your Google listings during the COVID-19 pandemic
Monday, March 16, 2020
Kyle Harris
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as...
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February 2020 LPM Roundup
Thursday, February 27, 2020
Zoran Dobrijevic
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe....
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How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
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January 2020 LPM roundup
Thursday, January 30, 2020
Zoran Dobrijevic
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
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Why local search is more than just Google My Business
Wednesday, January 22, 2020
Kyle Harris
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
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