Blog

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy
Thursday, January 31, 2019
Justin Teng
In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically...
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December 2018 LPM Roundup
Tuesday, January 15, 2019
Zoran Dobrijevic
The holiday season is a busy time for everyone whether you work in local digital marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not...
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Manage Reviews with Ease Using Pre-Populated Responses
Thursday, January 03, 2019
Zoran Dobrijevic
It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide...
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November 2018 LPM Roundup
Thursday, December 13, 2018
Zoran Dobrijevic
The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google...
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Your Local Search Holiday Checklist
Wednesday, December 12, 2018
Zoran Dobrijevic
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local...
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5 Huge Changes Coming to Local Search—and How to Get Ahead
Tuesday, December 11, 2018
Kyle Harris
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying...
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Want to Rank in Local Search? Shift Your Focus
Tuesday, December 04, 2018
Kyle Harris
The latter part of 2018 has been bustling for local SEO. Google released a Google My Business App, changed how service-area businesses function in maps and are now allowing users to follow Google My...
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October 2018 Local Listing Management Roundup
Thursday, November 01, 2018
Zoran Dobrijevic
Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major...
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Why Brands Need to Win the Battle for Local Consumers
Wednesday, October 17, 2018
Emma Lauchlan
Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel”...
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Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
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